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Annual Toys for Tots Campaign Kicks Off

Toys"R"Us, Inc. today announced the launch of its "Make A Difference" campaign to support the Marine Toys for Tots Foundation's annual toy drive.


Posted by: philcrosby on Friday, October 17, 2008

Beginning this Sunday and continuing through December, all Toys"R"Us and Babies"R"Us stores across the country and online will collect toy and monetary donations in an effort to make the holidays brighter and bring a message of hope to the more than 13 million children living in poverty in the United States.

This is the fifth anniversary of the partnership between Toys"R"Us, Inc. and Toys for Tots, and Toys"R"Us, Inc. is the largest retail partner in the organization's more than 60-year history. Throughout the past four years, the company has raised more than $13.5 million and collected more than 1.2 million toys for Toys for Tots. To kick off this year's campaign, the Toys"R"Us Children's Fund awarded Toys for Tots a $100,000 grant to help Toys for Tots representatives around the country jumpstart their holiday shopping.

"Toys"R"Us and the Marine Toys for Tots Foundation share the mission to bring joy to children's lives," said Jerry Storch, Chairman and CEO, Toys"R"Us, Inc. "Together with our employees, our customers and the communities we serve, we are committed to doing all we can to make a difference in the lives of needy children across the country this holiday season."

The company will celebrate the launch of its "Make A Difference" campaign on Thursday, November 6 and Friday, November 7 with Marines and other Toys for Tots representatives stationed at retail locations nationwide. New, unwrapped toys will be collected at Toys"R"Us and Babies"R"Us stores across the country through Sunday, December 7 and distributed to children in the communities where they are donated.

Visitors to the company's dedicated Toys for Tots microsite will find the "ABCs of Giving" a list of tips for parents to use when discussing the importance of charitable giving with their children, a "Wish List" of suggested donations of toys and other items and additional information about the partnership between Toys"R"Us, Inc. and Toys for Tots.

"This partnership unites community members with a common goal of bringing joy to children during the Christmas season. Each year I'm impressed by the incredible enthusiasm that Toys"R"Us and Babies"R"Us customers and employees have for this program," said Lt. General Pete Osman, USMC (Ret), President and CEO, Marine Toys for Tots Foundation. "We are always grateful for their generosity, and as we begin the fifth year of this partnership, we want to deliver more toys than ever before to bring happiness and hope to those children who need it most."